Debra Allen

Selecting a Realtor®

A very important consideration when selling your home is the selection of the Sales Associate to represent you. The Sales Associate’s job throughout the listing is to continually test the market and report their findings back to you. Your Sales Associate will explain the process and coach you on how to get your property ready for the market, how to prepare for a showing and your optimal behavior during a showing.

Your Sales Associate should be:

• Aware of the complicated local and state requirements affecting your transaction.
• Effective in multi-party, face-to-face negotiations.
• Highly-trained, with access to programs for continued learning and additional certifications.
• Resourceful in attracting the largest possible pool of potential buyers.
• Knowledgeable in the technology resources that facilitate the transaction.
• Assisted by a fully-staffed marketing department.

The most important decision in today’s market is right pricing. This includes understanding the pricing strategies of market rejects and current competition. While sold and pending comparable properties are considerations for assuring the property will appraise for the sales price, they are never a buyer consideration in the decision to purchase.

Most sellers have three common goals: the best price, selling in the shortest time and with the least amount of hassle. To help you reach these goals, our Sales Associates offer an array of marketing services, existing potential buyers, in depth negotiating expertise, complete transaction services.  This all translates into a bigger market, a better market and greater know how.